By Kerenza Faram Originally begun as a way for people to broadcast their own radio programs Podcasting
is a new experience for many, and has recently garnered the attention of advertisers
looking for an economical way of marketing their products to a targeted audience. Since the first podcast in 2001, numerous channels have opened to allow anyone to get
their virtual message out to the public. Many websites are using Podcasting to improve
the quality of the messages about their products going to the public or to a specific
audience. Anyone with a computer, the right software and hardware and a little instruction can
produce their own podcast and get it channeled to prospective customers. For those
attempting to sell something they could essentially create their own infomercial and
make it available on their website for interested visitors to view information in an
audio and video with audio format. By using RSS feeds, you can offer syndication of your message, making it available on
a multitude of channels for prospective viewers to access at their convenience, kind
of like a commercial on demand. With so many sites offering Real Simple Syndication your
message, your message could be available from sites allowing targeted marketing instead
of the shotgun approach so familiar to web marketing. From a marketing point of view, Podcasting could be the next best thing since pockets on
jeans. You can contract with a site that defines what a widget is, and when someone visits
that site trying to learn about widgets, a 30-second commercial about your company and the
advantages of your widgets plays either and audio or video podcast. This gets your
commercial directly distributed to a viewer with a specific interest in your product. Since the programming language used to distribute podcasts, Extensible Markup Language
(XML) is readable across a wide range of languages; it assures the message will be
understandable, regardless of the format of the equipment receiving the message. Podcasting Helps Spread The Chosen Word Automatically
Copyright Kerenza Faram
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